We sell a lot of different beers at Beer Ritz, around 600 in fact, but there is one out of all those 600 which is more well known, more famous than any of the others. You tell people the name and they know it, even if they've not tried it, they know it. I know I've never tried it and I know it. The reasons why it's so well known in this country are probably for the wrong reasons... You see, this beer is rather strong, but looking at the bigger picture you can buy a lot of beverages these days which are much stronger than 9%...
We hardly sell any of this beer these days at Beer Ritz, in fact I can't remember the last time I sold one. The reason for this is a simple one... when the Strong Beer Tax was introduced last year, the price of this beer was raised so much higher than previously that people turned their noses up at it. This, a beer brewed since 1950, which I can add is probably decades older than most UK breweries, has now been relegated to a corner of the shop to gather dust thanks to a tax which seems so unintelligent it borders on the obscene.
As I'm drinking it, I don't really see what all the fuss over here is about. Sure it's not the best beer I've ever had, but it's by no means the worst I've ever had. I've had so many beers that weren't even up to this mark and I know this by fact. It would be very interesting to put this in with a group of Belgian Triples or strong French Ales and have people taste blind to see their reactions. I reckon no one would actually be able to tell what it is. After all, how many of you out there have pre-judged this beer without ever trying it... I know I did.
But we now end up in a situation where it no longer sells because of tax laws... could other beers go this way?
A Special Brew... we don't sell it anymore
People round here buy cheap Vodka instead
Well played Government.