We choose not to use it. If customers choose to that's fine, but over time we have developed a few terms for the beers we like which you might often hear us using around Beer Ritz.
Most of the imaginative verbs and adjectives should rightfully be credited to our resident American to Yorkshire transplant; Jeff, but without further name dropping I shall give you the low down of our alternatives to "Craft Beer"
OK, so one might have a beer that's
or if that's just not enough, a
Boon Scoon (see also; Booner)
There is also the beer that's a
Skenge Henge (see also; Skenger and Total Skenge)
There are many times when we'll have a beer that's a
or a mighty
Cream Dream Supreme
... as in "That Imperial Stout was a Cream Dream Supreme last night!"
Finally, when we try a beer that's so brilliant, so extreme, a beer that's almost orgasmic in qualities... X-Rated almost... we have a
We do of course have many, many more... but they're only really appropriate when we're on personal time, between each other..
Forget 'Craft', call good beer whatever you feel like!
Tell your friends, spread the joy...