They Brew it, I sell it, You Drink it... and so do I..

Monday 18 May 2015

Flavour In A Bag

I recently was told of an article which sees an interesting if not bizarre new gadget (I'm not sure what else to call it!?) in the beer world.

Hop Theory have come out with what is essentially - beer tea bags. A bag of three ingreidients; Cascade hops, coriander seeds and orange peel are all packaged up in a bag (not sure exactly how you'd trademark that!) which you can pop in your beer to steep some more flavour into it. It's apparently a "solution for lackluster brews" - something that you'd stick in your glass of mass produced lager to make it taste a bit better than dirty dishwater I guess.

I have two thoughts on this product. Firstly the people already drinking crap beer aren't going to give two monkeys about making it taste better, and secondly people who do want beer with actual flavour aren't going to be buying these things, they'll be buying better beer! I know I won't want to be giving my money to the bigger companies and making their beer taste better instead of buying good beer from people who are passionate about making it..

Now there'll be people that say it'll make cheap Lager taste great, and it will still have lower calories than a 'craft beer', lower abv, be cheaper and all the rest.. but I do wonder how much these bags will cost, even if you can reuse them 4 times!

All that being said, I still actually would like to give it a go!

Small time non-starter fad, or trendsetting way the beer world is moving towards??

Check out the article here and judge for yourself:

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