- Come up with a name for a brewery.
- Come up with names for all the beers you're going to make.
- Come up with all the beer styles you like the best and which you will obviously need to produce.
- Get a design student to create branding and a logo for your brewery which looks mega flash amazeballs.
- Get this logo and branding put on glass ware, and mock up some bottle designs.
- MAKE SURE YOU GET THIS BRANDING PUT ON A T-SHIRT.
- Buy a small storage unit.
- Purchase an old kit from a brewery you've never heard of.
- Find out what the new hop on the block is and if it's been used in a single hop beer yet.
- Find a distributor who will put your beer in bars and shops all over the country.
...and after all this has been done
- Make you're first ever beer.
- If it turns out wrong, call it craft and sell it anyway.
Is this really what brewing is becoming?
These people buy brewing kit? Surely you use someone else's.
ReplyDeleteAgree with Simon here. Otherwise, very much on the spot piss taking (or reality?)
ReplyDeleteI couldn't possibly think who you may be thinking of...
ReplyDeleteIs this really what brewing is becoming?
ReplyDeleteyup.
Good post
ReplyDeleteGood, and probably very right, but isn't that the modern way, brand first?
ReplyDeleteThanks for sharing this
ReplyDelete