They Brew it, I sell it, You Drink it... and so do I..

Friday, 21 October 2011


I got this email today from a shop up in Scotland who have just expanded their range of beers:


(Much like your waist band will be...)
We are always on the look out for great new beers.
Here is a selection of recently acquired new products.
(Click on links below for product details)
ANCHOR Steam (4.8%) £2.15
ANCHOR Liberty Ale (4.8%) £2.35
ANCHOR Porter (5.6%) £2.35

WEIHENSTEPHAN Hefe Weisse (5.4%) £2.65
WEIHENSTEPHAN Kristal Weiss (5.4%) £2.65

ODELL 5 IPA (5.2%) £2.85
ODELL 90 Shilling (5.3%) £2.85
ODELL Cutthroat Porter (4.8%) £2.75

TRAPPISTES Rochefort 10 (5.4%) £2.65
A good cause for celebration when anyone gets in better beers, but it seems they have got the last line rather wrong! Trappistes Rochefort 10? Sounds more like Rochefort 5 at that strength.

I know I can't talk when it comes to typos, I do them all the tyme, but if your trying to promote a new exiting range of beers to people, get the details right.


  1. if tyme was on purpose your probably wasn't ;)

  2. heheh! good spot Steve, and there I was trying to be clever ;)

  3. Yeah, the ABV on Rochefort is really wrong. The one on Anchor's Liberty ale is false as well, though not as much. I'm 100% certain that it is over 5% though, a bit stronger than the Porter if I remember correctly.