Look at their recent AB:11. Let's ignore the whole Abstrakt concept. Let's put aside the fact it's a very expensive beer limited to only 9819 bottles. Let's just look at the fact it's a beer. It's a 12.8% Imperial Black Barley Wine beer at that too. Evaluations of the nose are very intriguing. Ginger biscuits, caramel shortbread, honeycomb and slight liquorice. The flavour is quite something. For a beer made with ginger, black raspberries and chipotle peppers it is unsurprisingly strangely chaotic. All the ingredients shine through very prominently surrounding a very sweet but not cloying body. A little oak and spicy smoke, a little tartness around the edges. Hints of caramel like you find in the little nuggets in caramel flavoured vanilla ice cream sprinkled with ginger crumbs. It's truly a delightful beer. And that's all it need be. No hype, no fuss or pissing about, just good beer...375ml of sublime black gold. All the rest is just noise.
Now take a beer like Ghost Deer. I'll make no pops about the name here, just about the fact it looks like a bottle of poppers instead of a beer. Truth be told, the small 6cl bottle is a perfect measure size to experience this beer. Yes it might be 28%, but it's still just a beer (people still seem to have no trouble knocking back 15% wines or store brand litre bottles of vodka...) Aromas of this beer are slightly similar to the last; hints of honeycomb and almost fortified caramel. You'd probably expect a beer that's so strong to be a dark one, but like the country that invented strong beer this is a supersonic Belgian style blonde ale. Being the world's strongest fermented beer means nothing if it tastes like terps... happily, it doesn't. For a beer that's 28% it's not as ridiculous as it would seem to be though. Port/sherry-esk, herbal, dark/dried stone fruits, caramelized caramel sweetness and a touch of warming booze like a fine rum. It almost kills me to say this, but it really does push the boundaries of what a beer can be, well over the line.It's a ridiculous beer... but still a sublime one at the same time.
Forget the so called hype. Don't even conform to the non-conformists. Just drink the bloody beer and enjoy it.
Your first paragraph sums up Brewdog pretty well. I avoided them for years as I despised their nonsensical 'tasting notes', but there is no denying that their beer is tasty.
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