Caution: Contains Explicit Images!

Where do you draw the line these days..?

A few bottles we've recently received at the shop have caused a little debate between myself and others at the shop recently. I guess it focuses on my question of; When is nudity, be it semi or full on, male or female, become appropriate to sell your product?

If you're reading this blog then you'll have no doubt heard of Pump Clip Parade.. a blog and twitter account which has set out to name and shame brewers who use scantily clad women and bad puns on their beer labels or pump clips to sell their beer. I have nothing against this movement, and I think it's something that needs to stay around. Take a look at some of the new Partizan labels though, and on a few of them you'll end up finding a bit of flesh here and there (as in the image pictured).. some a bit more full on than others.

The statement could be made here that Partizan labels are all art pieces, and should be free to display what they want. I could probably argue about the merits of art for purpose, vs art for publicity vs art in the wrong place endlessly here, but I won't. The cold hard fact is that Partizan sell beer, of which some have semi naked ladies on the labels. Art piece or not, do you think that is ok for your beverage?

Yes, yes. I know that the beer industry has come a LONG way from this...

...but when it comes down to it, Partizan are producing beers with labels that show women's breasts on the labels, be it art or not. I'm really not trying to pick on Partizan here.. I really do enjoy their beers, and think the branding on a whole is fantastically produced. It does make me wonder what would happen if another brewery came up with a label with a bit of a nip-slip in the design? If it was not seen as "craft" as others, would it get away with it? And where can the line be drawn? If we say these label images are fine because they're art, where might it stop? Might we see genitals appearing soon? True, alcohol is a adult product, but as clued up consumers are we still under the archaic notion that sex still sells?

We like to look at the world as a place that's black and white when it comes to what is appropriate, right or wrong and acceptable, but the truth is we live in a world of grey.

One man's pornography may be another man's modern art masterpiece. There is still the massive argument of wether 'artwork' like this is suitable for products for mass consumption, but that's another essay altogether.. Maybe I'm making mountains out of mole hills here, but what I see are beer labels with semi naked women on them, and no one seems to be batting an eyelid...

I guess it's up to what you think.. unless the Portman group get involved unfortunately..

Once again, I have nothing against Partizan.. I truly do enjoy their beers and wish them nothing but the best, but I think this topic should be debated..

Seeing Red

Belgian Red Sours/Flanders Oud Bruins are a complex variety. They come in many different shapes, form and even degrees of 'red-ness', but no one can disagree with their pedigree when it comes to a great beer style.

Martin Ridge (@6townsmart) has sent me a few different Red ales recently and it's been really interesting to see different breweries examples. I often find it difficult to precisely describe the Sour Reds as a whole... my tasting notes don't usually get past "very sour and fruity" so I thought I'd try review a couple of the more interesting examples Martin gave me here..

These two come from Strubbe brewery. Ichtegem's Oud Bruin was to come before the Grand Cru being a lighter 5.5%. Well the nose is certainly sour and fruity! There is also a lot of earthy, musty flavours too. Dates and figs mix with a slight pine nut and woody note. You get the sense there's a lot of amber malt to be had here and the flavour seems to back that up too. Lots of refreshing fruits in the main body; dark and red cherries, raisins, black currents all lay on top of a finish that's not very sour but still complex and delicious.

Like the difference between Rodenbach and Rodenbach Grand Cru, the Ichtegem Grand Cru is a very different animal. Coming in only 1% higher at 6.5% the difference in complexity is rather large. The aroma is similar to the last but more amped up on the earthy, nutty character. There's also a little sulphur amongst the oak and a slight vegetal overtone. The level of sour-ness is pretty perfect in this one. In comparison to Rodey Grand Cru, it's quite restrained which lends to it's favour as you're more likely to be welcoming to the style as it's not so in your face. Sweet caramels and ripe cherry sugars make it a very drinkable beer, and that's all need be said really - this is a really drinkable beer.

I'm off to find some more...

When Did Beer Become A Fashion Accessory?

How to start:

- Come up with a name for a brewery.

- Come up with names for all the beers you're going to make.

- Come up with all the beer styles you like the best and which you will obviously need to produce.

- Get a design student to create branding and a logo for your brewery which looks mega flash amazeballs.

- Get this logo and branding put on glass ware, and mock up some bottle designs.

- MAKE SURE YOU GET THIS BRANDING PUT ON A T-SHIRT.

- Buy a small storage unit.

- Purchase an old kit from a brewery you've never heard of.

- Find out what the new hop on the block is and if it's been used in a single hop beer yet.

- Find a distributor who will put your beer in bars and shops all over the country.

...and after all this has been done

- Make you're first ever beer.

- If it turns out wrong, call it craft and sell it anyway.


Is this really what brewing is becoming?

Insanity of Balance, Subtlety of Extremes

Why can't you ever have an extreme balance in beer...

It seems these days in the brewing world you have to go big or go home, and any brewery not making 'extreme' beers is boring... and certainly not 'craft'.

So what happened to the subtle beers? What happened to the balanced beer? Extreme beer certainly isn't anything new... people were actually drinking very strong stuff before I, or even you were born. Most of that stuff had crazy ingredients and was barrel aged too! (and pretty awful so I hear.. has much changed these days, honestly..?)

When was the last time you had a British pint of, say, 4% Pale ale or Bitter that was so balanced, so drinkable, with just the right amount of flavour that one pint turned into three before you knew what happened? Can you name five of these beers? I still see them around, and when they're good they're great! It seems in a lot of bars these days I'm more likely to find a big bruiser of an IPA or Imperial Stout pushing upwards of 8% rather than a 4% Pale ale. Maybe I'm just not looking hard enough anymore, I don't know...

This begs the question though, why do these stronger 'extreme' beers have to leave you feeling like you've been hoofed in the face by a donkey every time you take a mouthful? Why does every beer these days have to shock, be the biggest, be the strongest or hoppiest.. Why does beer have to have so much flavour it stops becoming enjoyable? Any brewer can put intensity into a beer, all you need do is whack in a boat load of ingredients and then stick it in a Chardonnay barrel or something. To make a strong or 'extreme' beer balanced, to make it subtle and drinkable whilst having all the noise behind it too - that takes skill. That's a true craft.

Over the past couple of days I've had a few 'crazy' beers when you look at them from the outside, but once those bottles were poured what I found was something much more; I found something extreme and something drinkable at the same time, something that was strong and powerful, but subtle at the same time so I didn't wince every time I took a mouthful.

A couple of those beers came from Magic Rock.

The first was the recently released Strongman: A 12% Barley Wine aged in Amontillado Sherry casks with more hops in it than you can shake a stick at. Sounds like a beer not to be trifled with on paper, but is it all that? When it came to the aroma of the beer I immediately thought of diacetyl, I was wrong in this though. What I thought to be a butterscotch aroma opened up into a very sweet caramel playing among a mass of earth-pine like smell. There was sweet summer fruits too, and these aromas continued to evolve as the beer warmed. It was evident from the first sip this beer was big, thick, sweet and rich. Lots of watermelon with sweet toffee. Pine needles and oranges soaked in a 30% desert wine (if such a thing exists) loads of earthy bitterness too which leads to a finish which belies it's true nature.

This is the point. This beer is 12%, it's barrel aged, it's pretty darn extreme... On the one hand it has a powerful presence, but on the other it's perfectly balanced. It's not in your face. It's not cringe making beer it's dangerously drinkable beer. Subtle flavours mixed with powerful design. Perfection.

The second was another bomber of magic: A 10.5% Imperial Stout aged in a Bourbon barrel - BBA Bearded Lady. Once again, sounds like it'd be a bit too much for the average drinker... but it's not.

On first examination the beer presents itself with aromas of chocolate fudge brownies and vanilla. It's literally desert in a glass - almost like someone's taken a scoop of vanilla ice cream and poured a bit too much chocolate sauce on it. There's wood too and raisins. Lots of decadent dark cherries go well alongside just just a hint of spice - a fantastic aroma if there ever was one. The beer itself is almost stupidly drinkable. Magic Rock have really hit the nail on the head with this one. Once again, it's rich, it's devilish, it's full bodied and packed out with flavour - but it's amazingly and perfectly balanced, it's brilliantly drinkable and it makes me want more and not want to stop drinking.

This is how to really brew beer.

It's taken me a while to come to this conclusion, but I now feel that you can make any kind of beer you like. If it's not drinkable though, if it doesn't have balance, what's the point?

Redwell

Redwell Brewery are new to the scene from Norwich who were kind enough to send me a couple of their new bottled beers so I thought it'd be rude not to give them some proper consideration.

Redwell Original Lager - 5%
With the weather getting a little warmer Lager is what I've been craving the most recently. This little gem has notes of lemons oranges and peach skins in the aroma on top of some straw and grassy malt. A very soft carbonation makes this brew one you could easily knock back a sixer of whilst grilling up a barbecue. The flavour is heavily malt forward in the body, with the finish producing a really satisfying stone fruit minerality which really lingers, quenching the thirst. Anyone that says Lager is easy to make, well, is lying. It's a very difficult process (and a very lengthy one at that!) to get right, and this Lager is pretty spot on the money.

I have a feeling you'll start to see a lot more breweries in the UK producing a Lager very soon... but that's another post in the making.

Redwell IPA 6%
Well the aroma on this beer is really something to write home about! It's absolutely rammed full of tropical fruit! Peaches and mangos, grapefruits, oranges and limes. There's also enough caramel and brown sugar in there too to make the malt presence known. All these flavours and more transfer through to the flavour really well. It's one big juicy and full bodied IPA which any lover of the hoppy stuff would be a fool to miss. I know I got this bottle for free, but I am not exaggerating when I say this is one of the best IPAs I've had this year. And that's not because it's the most extreme, the most hoppy, the strongest or the rarest. It's because it's the most balanced, it's so accessible, so dangerously drinkable, that's why it gets up there, that's what makes it great.

Fair play Redwell.

These are a couple of very fine beers, but I think I'm most impressed with the whole package of the brewery. The design work is crisp and clear, bold but not in your face. I love the ticket stub style labels on the bottles, it's something different, and something that I think will stand out. I'll keep my eye out for the rest of their range, I know these two are worth seeking out alone.

Picture taken from their website here.