Thursday, 26 September 2013
Caution: Contains Explicit Images!
A few bottles we've recently received at the shop have caused a little debate between myself and others at the shop recently. I guess it focuses on my question of; When is nudity, be it semi or full on, male or female, become appropriate to sell your product?
If you're reading this blog then you'll have no doubt heard of Pump Clip Parade.. a blog and twitter account which has set out to name and shame brewers who use scantily clad women and bad puns on their beer labels or pump clips to sell their beer. I have nothing against this movement, and I think it's something that needs to stay around. Take a look at some of the new Partizan labels though, and on a few of them you'll end up finding a bit of flesh here and there (as in the image pictured).. some a bit more full on than others.
The statement could be made here that Partizan labels are all art pieces, and should be free to display what they want. I could probably argue about the merits of art for purpose, vs art for publicity vs art in the wrong place endlessly here, but I won't. The cold hard fact is that Partizan sell beer, of which some have semi naked ladies on the labels. Art piece or not, do you think that is ok for your beverage?
Yes, yes. I know that the beer industry has come a LONG way from this...
...but when it comes down to it, Partizan are producing beers with labels that show women's breasts on the labels, be it art or not. I'm really not trying to pick on Partizan here.. I really do enjoy their beers, and think the branding on a whole is fantastically produced. It does make me wonder what would happen if another brewery came up with a label with a bit of a nip-slip in the design? If it was not seen as "craft" as others, would it get away with it? And where can the line be drawn? If we say these label images are fine because they're art, where might it stop? Might we see genitals appearing soon? True, alcohol is a adult product, but as clued up consumers are we still under the archaic notion that sex still sells?
We like to look at the world as a place that's black and white when it comes to what is appropriate, right or wrong and acceptable, but the truth is we live in a world of grey.
One man's pornography may be another man's modern art masterpiece. There is still the massive argument of wether 'artwork' like this is suitable for products for mass consumption, but that's another essay altogether.. Maybe I'm making mountains out of mole hills here, but what I see are beer labels with semi naked women on them, and no one seems to be batting an eyelid...
I guess it's up to what you think.. unless the Portman group get involved unfortunately..
Once again, I have nothing against Partizan.. I truly do enjoy their beers and wish them nothing but the best, but I think this topic should be debated..