What slightly confuses me though is this: There seems (to me) to be a need of a few brewers to modernize everything about their beers apart form the beer itself. I am speaking of course about the packaging. I think a few people are a bit too quick to make their beer labels and bottles more streamlined, more flashy, more shiny - to maybe appeal to the younger market? or just to revamp their brand? I don't know. Change is good if it's needed, but Jennings has been going since 1828 and I don't see signs of them slowing down, and change just for the sake of change I consider to be a pointless exercise. Especially if your beers used to look as good as this!:
I think this looks great. I don't know about anyone else, but the new one looks just a bit duff in comparison. I'm not talking about the beer though remember, just about the branding. I can be a little confident that the recipe has not changed, so I'd really like to know why the image of the beer has changed over time. Could it be possible that a few brewers are a little quick to change the branding of their beers without even considering how great they look already?
Take this for another example, it has been talked about before in the past by a few bloggers. Take a good look at the two, which do you think is better? I know for certain which one I would prefer to buy!
Maybe I'm just being a little too nostalgic, but I don't really care, I love being nostalgic! As I take my final sips of my Cocker Hoop, I will bring it back to Jennings. These pictures were taken from a well loved book from the shop:
Jennings Cocker Hoop is in there. So according to Michael Jackson it's a classic brew. And that's the end of discussion! You don't get to argue with that. Fact!
My final thought would be this: sure you can change things, but make sure you bloody do it right!