People just don't know how much beer costs, it's as simple as that. And it's a fact that's beginning to get on my nerves more and more.
How often do you hear people complaining about the price of a pint, or how much a bottle of lager costs in a pub? I hear it all the time! And I find it pretty funny that no one ever looks twice at the price of a bottle of wine in a bar!!
We get it in the off trade all the time too.. People asking if we "have any deals on" or "I'm sure it's a good beer, but I'm not paying that much"
We don't do deals. We don't have 3 bottles for a fiver or any of that selling strategy. We can offer a 10% discount when you buy a case, but that's about it. We stick to a strict mark-up across our whole bottle range and believe we offer a fair price for all our beers. If they cost more, it's because the breweries sell it to us for more! It's as simple as that.
People just don't seem to understand it though. When I say to customers that we don't offer any multi-buy deals they look at me like I'm from another planet and usually leave in a huff.
It's not these people's faults though, heavens no!
It's the Supermarkets.
They've been doing it so long now we just assume that what they do is the norm. Two bottles of wine for £5, 5 beers for a tenner, or a case of twenty stubbies for less! Supermarkets have been driving down the price of alcohol for so long that our attitudes towards price have become so poisoned and deluded that we turn our noses up at a bottle of wine for £8, but are perfectly happy to pay 2 POUNDS FOR A BAG OF LETTUCE!!
Why don't we do it then? Well because we'd go out of business, simple as. All we sell is alcohol, so unfortunately we can't make massive fat profits on selling people a sandwich, packet of crisps and a drink, calling it a meal-deal for a fiver, whilst not making a margin on a bottle of beer they might buy as well.
Bring the ban on multi-buys to England, a ban on selling below cost price, and a cap on how low margins can dip on alcoholic products! We need it.
...and grow your own chuffin lettuce!