Tuesday, 5 May 2015
Power Of The Negative
It's easy to do, and some of the time it can be quite fun! It carries no sense of responsibility from the person, or possibility of recoil done anomalously, and at the same time gives that person a sense (possibly a false sense) of power and authority over anothers product.
So why do we do it? Well there's many answers to that question, but I bet the question that you're all thinking right now is WHAT BEER AM I DRINKING AT THIS MOMENT???
People love a bit of juicy gossip. I think it's just a part of human nature, but the thing I find really interesting is how negative gossip can effect people. They say there's no such thing as bad press, and I think there is a lot of truth to this.
If someone I know, who really likes their beer, knows their stuff and doesn't bullshit the truth - if he tells me he doesn't like a beer he's tried, I'm not sure what it is, but I need to try that beer!
Maybe that's so I can agree, tell him he's wrong, or whatever - but I still want to try the beer.... If people are drinking a similar thing and everyone is just blowing smoke up it's arse, how boring is that? If you don't like it and everyone else does shouldn't you say something? But at the same time, you might be afraid to disagree with everyone else in fear of your thoughts being rejected as ludicrous.
I think a lot of people are so afraid of getting bad press that they completely miss the fact that it could be good for them in the long run! On the other hand, if you weren't completely convinced in your own product, you wouldn't release it for public consumption...
I think the question of why we're drinking beers that make us feel this way is another topic all together though...
Hmmm.... The beer industry can be a funny place sometimes....